BROKERAGE INTEL

Keller Williams

Recruiting intelligence on Keller Williams — commission structure, fees, technology, culture, and what agents need to know.

🏢 Franchise📅 Founded 1983📍 Austin, TX👥 ~180K+ agentsCEO: Mark Willis
🎯
70/30 Split · $18,000 Cap
$75/mo · $0 Desk · All 50 States
Coaching
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70/30
Commission Split
$18,000
Annual Cap
180K+
Agents
50
States

Inside Keller Williams

STRENGTHS

World-class training (BOLD/MAPS), profit share 7 levels, KW Command platform, massive referral network, strong brand, team-building infrastructure

CULTURE & VALUES

Training-first culture built on Gary Keller models and systems. Emphasis on education, coaching, and building businesses within the business. Strong local market center communities.

WHAT SETS THEM APART

The #1 real estate training organization in the world with a proven profit share wealth-building model

IDEAL AGENT PROFILE

Agents who prioritize world-class training, proven systems, coaching culture, and want to build wealth through profit share and team building

TRAINING & COACHING

BOLD, MAPS Coaching, KW LABS

CONSIDERATIONS

No revenue share, no stock awards. Cap varies wildly by market center. 6% franchise fee on top of split. Profit share requires office profitability (not guaranteed). Aging technology (Command platform widely criticized). High turnover at MC Team Leader level.

ADDITIONAL BENEFITS

KW University, mastermind groups, team infrastructure support

Keller Williams Articles

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