BROKERAGE INTEL

LPT Realty

Recruiting intelligence on LPT Realty — commission structure, fees, technology, culture, and what agents need to know.

🏢 Cloud📅 Founded 2022📍 Orlando, FL👥 ~40K+ agentsCEO: Robert Palmer
🎯
80/20 or Flat Fee Split · $15,000 Cap
$0 Monthly · $0 Desk · All 50 States
Revenue Share · Stock/Equity · AI Tools
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80/20 or Flat Fee
Commission Split
$15,000
Annual Cap
40K+
Agents
50
States

Inside LPT Realty

STRENGTHS

80/20 split (Brokerage Partner) or flat $500/transaction (Business Builder), $15k annual cap on BP plan, $5k cap on BB plan, $0 desk fees, $0 monthly fees, $0 sign-up fee, AI-powered tools (Listing Power Tools X), 7-tier HybridShare revenue share, performance stock awards (RSUs), cloud-based in all 50 states, lptConnect 2.0 proprietary platform

CULTURE & VALUES

Tech-forward agent-centric cloud brokerage founded by agents frustrated with traditional models. Prioritizes agent profitability and innovation.

WHAT SETS THEM APART

Two-plan model (revenue share or flat fee) with AI tools, HybridShare income, and one of the lowest caps for high-producing agents

IDEAL AGENT PROFILE

Tech-savvy agents who want maximum take-home, AI tools, and a modern cloud brokerage with strong revenue share

CONSIDERATIONS

No weaknesses to exploit — this is our brokerage. Used as the comparison baseline for all content.

ADDITIONAL BENEFITS

No sign-up fee, no monthly fees, Motivational Mondays with CEO Robert Palmer every Monday 11AM EST, 2025 Training Magazine Apex Award, 2025 AVA Digital Award, 2024 Inman Most Innovative Brokerage

LPT Realty Articles

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